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Social Media Manager

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REF #: SVUK00078

Social Media Manager

We’re looking for someone who excels at delivering results, engaging users, and creating an unparalleled social media presence.

Location

Remote

Salary

Negotiable

Relocation Package

No

Specialisation

Health

Contract Type

Permanent

Consultant Contact

Richard Riddett

You will be responsible for driving focused engagement to boost sales, building brand awareness, and continually improving social media strategies to excel our social media game!/p>

What You’ll Do:

  • Actively engage in and lead the production of authentic visual and written content. For example: Creating success story content with past patients or hosting live question and answer sessions on social channels.
  • Develop goals and plan content output for various social channels including TikTok, Instagram, and Facebook
  • Create social media strategies to improve and drive social media presence growth
  • Continuously analyze data and site metrics and adjust strategies to optimize social media content and output
  • Report to senior management on site metrics related to social media content, and provide strategic planning to enhance results
  • Perform competitor and industry research on an ongoing basis
  • Collaborate with other teams, such as Design, UX/UI, Product, and Editorial, to create captivating content
  • Network with online influencers to build relationships and help grow affiliate networks
  • Interact with followers to build an outstanding social media community
  • Determine the style of content creation to best promote the company
  • Join groups and monitor online discussions and topics related to our target audience
  • Monitor trending topics online using Google Trends
  • A/B testing to optimize social media performance

What You’ll Bring:

  • 3-5 years of senior social media management experience
  • Post-secondary education in Marketing, Public Relations, Journalism or related field, or equivalent experience
  • Proven results of optimizing social media metrics, growing social followings, increasing site traffic from social channels, driving users to the sales funnel, increasing content engagement and exposure
  • In-depth knowledge of social media platforms and best deployment practices for each
  • Experience with developing social media strategy and analyzing key metrics for content performance
  • Ability to effectively communicate both written and verbally
  • Strong writing and editing skills to deliver creative content (text, image, and video)
  • Solid networking skills to build relationships with online influencers
  • Good understanding of best SEO practices
  • Exceptional organizational skills and ability to multitask
  • Team player who thrives in a collaborative environment while being able to excel independently
  • Knowledge of the health tourism industry or similar is a bonus