Senior SEO Specialist

REF #: SVC000218

Senior SEO Specialist

We are on the hunt for a data-driven Senior SEO specialist who is passionate, knowledgeable and a real team player.


Halifax, NS



Relocation Package




Contract Type


Consultant Contact

Gerrard Devaney

Why You Want This Job

We are on the hunt for a data-driven Senior SEO Specialist who is passionate, knowledgeable and a real team player. You will be responsible for on-page and technical SEO for one of our leading brands in the exciting, fast-paced industry of sports betting.

You will work collaboratively with other departments, handling issues in a dynamic and creative way. You will provide SEO recommendations in all parts of the experience – planning and creation. You will also regularly perform technical audits to provide recommendations, counsel content teams to integrate SEO best practices and help with the content strategy through keyword research and competitor analysis.

What You’ll Do

  • Performing regular SEO audits and deliver actionable roadmaps for technical fixes
  • Performing keyword research to provide direction and insight for our client’s content team
  • Stay up to date with the latest SEO strategies, algorithm updates and industry news
  • Optimize the website for maximum SERP visibility (e.g. structured data)
  • Regular reporting and analysis which includes traffic, rankings, and other SEO aspects
  • Competitor analysis including keywords and search strategy
  • Update and maintain SEO documentation
  • Develop and implement link building strategy
  • Educate people across the organization on SEO best practices
  • Perform SEO gap analysis and outline areas of potential growth

What You’ll Bring

  • Minimum 5 years of SEO experience with proven results
  • Experience with mainstream SEO tools (Screaming Frog, SEMrush, Ahrefs, Google Analytics, Google Search Console and more)
  • Experience mentoring SEO Specialists
  • Experience with SEO for large and/or complex websites
  • Experience formulating and testing SEO hypotheses
  • Experience analyzing data to determine what’s working
  • Excellent analytical and problem-solving skills
  • Very good organizational and time management skills
  • Excellent knowledge of site structure and best practices
  • Solid understanding of on-page SEO factors and best practices
  • Solid understanding of Web Vitals metrics and how to measure & optimize for them
  • Excellent writing, speaking and communication skills
  • Knowledge of known ranking factors and search engine algorithms

What Our Client Can Do For You

  • Competitive base salary
  • Annual discretionary bonus based on company performance
  • 3 weeks’ vacation, public holidays off, birthday off
  • Health and dental benefits
  • 5% company matched pension contributions
  • Self-driven yearly training budget so you can continue to grow professionally
  • Flexible working hours and work from home options
  • Company parties in the summer, winter, and a few fun events in between
  • Engaging, fun, and casual company culture
  • Remote work available for the right candidate